Simon McDermott, co-founder of Attentio, gave a presentation yesterday evening on how the social media buzz around airlines exploded during the “volcano crisis” around Europe in April 2010 during a conference organised by ZN enititled “What a volcano can do to you”.
Simon’s presentation described how this kind of event gains an increasingly important online presence and how the Attentio Brand Dashboard can capture and analyse this buzz.
“Basically social media is a place where people go to get the most current information, discuss their frustrations and find new influentials. Eurocontrol and some airlines made a “good name” for themselves by updating fresh and relevant information”, said Simon McDermott.
Other panelists were Aurelie Valvat, from Eurocontrol, with an excellent presentation about their ad-hoc social media strategy applied during the “volcano crisis”, Philip Weiss, from ZN, who gave an input on how people can organise themselves using social media and access the information that they need without waiting for the following day’s newspaper, and Gilles Gantelet, from the European Commission, who offered the public a pan-European vision of the crisis and gave details about the passenger rights and the obligations of airlines.
The conference was organised by ZN and the Web2EU group of IABC and moderated by Teresa Küchler, journalist for the national daily Svenska Dagbladet.
Check out Simon’s presentation here:
